On the microcosm of my yoga mat, I've learned (and unlearned) some of the most potent lessons that serve me in the macro of life, and in my business. Whether or not you're a yogi, or even a business owner, these lessons are relevant to everyone who's navigating this crazy journey we call life....
There's a social stigma attached to age, especially with all this talk of how entitled and impatient Gen-Y kids are. They say we don't know the meaning of hard work; that we expect everything to be handed to us, like, yesterday. But I can honestly say I've met so many kick-ass women in their twenties who are out there changing the world, and hustling hard to achieve their dreams.
Do your brand colours really matter? Is the shade of blue you use in your logo going to affect whether or not someone buys from you?Does your choice of colour have the power to attract or alienate entire demographics of people? Honestly, yes!
Your colour palette is one of the most influential and underestimated tools in your branding kit.