Branding is one of those elements in business that can create confusion for most and I often hear women tell me that they just don’t know where to start. I completely understand, branding is such a buzzword these days, it seems that every person who owns a business is talking about it, whether their experts in the field or not. This simply shows how important it is to have a brand story that’s unique to your brand. Using your face - showcasing the essence of YOU - is a great place to start. As we know, photographs evoke emotions. So focusing on which emotions you want to evoke in your audience is a great place to start when planning a photo shoot.
So you’ve been in creation mode for the past few months and you’re finally close to launching your new project into the online world. You’ve hired a designer to make gorgeous graphics, a copywriter is helping with your soulful sales page and you have a life coach supporting and cheering you on. You’ve covered all bases and now it’s time!
Social media marketing might be easy to do on the fly but the launch of a new project (especially a paid product) certainly requires a solid plan. A social media launch plan is a calendar of events that relate to your promotional activities.
On the microcosm of my yoga mat, I've learned (and unlearned) some of the most potent lessons that serve me in the macro of life, and in my business. Whether or not you're a yogi, or even a business owner, these lessons are relevant to everyone who's navigating this crazy journey we call life....