First things first.
What is a niche, anyway?
Urban Dictionary’s definition is by far my favourite...
A position or activity that particularly suits somebody’s talents and personality or that somebody can make his or her own.
e.g. She carved out her own niche in the industry.
You may have seen articles on this topic before, listing various arguments as to why you should or shouldn’t ‘niche.’ The practical argument is that by working with a specific type of client or on a specific kind of job, you hone your skills in that area and become known as an expert. This leads to more clients and more financial return.
Putting that aside for a second, ask yourself this:
Wouldn’t you like to spend all of your time working in your Zone of Genius, with clients and projects that truly light you up?
Is that a ‘hell yes!’ I hear? I thought so!
The thought of stepping into your niche can feel scary. You might think that by appealing to a certain market, you’re shutting yourself off to other opportunities. Or that by curating your portfolio to show the kind of jobs you’d love to do, you’ll end up missing out on paying work.
I get it. A year ago, my business looked nothing like it does now. Despite dreaming of working with women who shared my passions for wellness, personal growth and positive change, my brand didn’t reflect that at all. I’d gone through university hearing that work would be scarce for the first few years so I should grasp every opportunity with both hands.
For the first year or so, my website was totally generic. I had a range of different styles and clients in my portfolio, my logo was boring and I took anything that came my way. What happened? I very rarely booked jobs that I was excited about.
In trying to appeal to everyone, I appealed to pretty much no-one.
I wasn’t getting any closer to my dreams by playing small. I had to shelve my fears of being judged, and put myself (my true self) out there for the world to see. I rebranded my business as Love Indigo Creative - new name, logo, website, everything. I knew those who I wanted to work with would resonate with the change, and those who didn’t weren’t my dream client to begin with.
Your vibe attracts your tribe.
You’re not doing yourself, or the world, any favours by playing small. You may have a brilliant product or service, but it’s not much good if you’re not bringing your ideal clients in the door.
But, what if you have no idea what your niche is?
Don’t stress, I’ve got you covered.
This guidebook includes:
+ A series of questions that will guide you in figuring out your niche, and how you can integrate your passions and strengths into your business moving forward.
+ A look at why figuring out your niche is crucial when it comes to nailing your visual branding.
Grab your free copy here.
I'd love to hear what you think, and if you have any 'aha' moments! Leave a comment below or send me an email at firstname.lastname@example.org.