Creativity is a topic close to my heart, and one that I’ve recently felt called to delve into more deeply - both in my own practice and in my workshops. Before we dive in, let me ask you two questions…
Do you consider yourself to be a creative person?
Do you feel like your ability to be creative is limited to a couple of forms of expression - maybe you can write and cook, but you ‘can’t’ draw or dance?
As children we are unabashedly creative, but somewhere along the road to adulthood, most of us decide we’re either a creative person, or we’re not.
Lately I’ve noticed lot of people online - including big businesses - reposting images without crediting the creator. I know most people don’t do this with malicious intentions, but it’s harmful nonetheless. Of course there are exceptions to this. Artist friends of mine have had others claim credit for their work; building whole social media profiles based on stealing the work of another. But if you’re reading this, I’m pretty sure you’re participating in the online world with the best of intentions! My intention is to offer you some tools to make it easy for you to credit the creator of any image, no matter where you find it.
Branding is one of those elements in business that can create confusion for most and I often hear women tell me that they just don’t know where to start. I completely understand, branding is such a buzzword these days, it seems that every person who owns a business is talking about it, whether their experts in the field or not. This simply shows how important it is to have a brand story that’s unique to your brand. Using your face - showcasing the essence of YOU - is a great place to start. As we know, photographs evoke emotions. So focusing on which emotions you want to evoke in your audience is a great place to start when planning a photo shoot.
So you’ve been in creation mode for the past few months and you’re finally close to launching your new project into the online world. You’ve hired a designer to make gorgeous graphics, a copywriter is helping with your soulful sales page and you have a life coach supporting and cheering you on. You’ve covered all bases and now it’s time!
Social media marketing might be easy to do on the fly but the launch of a new project (especially a paid product) certainly requires a solid plan. A social media launch plan is a calendar of events that relate to your promotional activities.
On the microcosm of my yoga mat, I've learned (and unlearned) some of the most potent lessons that serve me in the macro of life, and in my business. Whether or not you're a yogi, or even a business owner, these lessons are relevant to everyone who's navigating this crazy journey we call life....
There's a social stigma attached to age, especially with all this talk of how entitled and impatient Gen-Y kids are. They say we don't know the meaning of hard work; that we expect everything to be handed to us, like, yesterday. But I can honestly say I've met so many kick-ass women in their twenties who are out there changing the world, and hustling hard to achieve their dreams.
Do your brand colours really matter? Is the shade of blue you use in your logo going to affect whether or not someone buys from you?Does your choice of colour have the power to attract or alienate entire demographics of people? Honestly, yes!
Your colour palette is one of the most influential and underestimated tools in your branding kit.
I've heard a few stories lately from people who've had less-than-great experiences with designers. I know it can be really disheartening to start working with someone only to find out they don't quite 'get' you, or to pay a lot of money for a design that doesn't make you want to jump up and down with excitement.
So, here are my top tips for cultivating a designer-client relationship that feels aligned, exciting and stress-free!
This month, Love Indigo Creative turned one! I can hardly believe it’s been a whole year… last April I opened my doors to freelance work for the first time since leaving New Zealand. I dreamed that it would be the start of my nomadic creative life - working for amazing clients while exploring the globe and being my own boss.
I did what I usually do: I leapt in with both feet and hoped I’d figure things out along the way. In all honesty, I’m glad for my naivety. I knew it would be hard, but I didn’t truly anticipate the learning curve I was about to undertake.
Consistency is something I see people struggling with the most when it comes to branding. If you don't have guidelines, it's so easy to be swept up in the latest trends, or to use a mish-mash of styles that leave your brand unrecognisable and lost in a sea of others. I've created two simple exercises that will leave you feeling clear about your brand vibe, along with a printable template that you can fill out to refer back to whenever you're creating something for your biz.
I had the pleasure of seeing Elizabeth Gilbert speak live in Auckland last weekend, and she was AMAZING! Bucket list item, complete. Liz was hilarious and honest, and there were so many gems from the evening. If you haven’t read her latest book, Big Magic, I suggest you do. It’s all about creativity living beyond fear and embracing curiosity. I highly recommend the audio version, as there’s something wonderful about having Liz read it to you!
Today, I want to share with you three lessons I took away from the evening...
You may have seen articles on this topic before, listing various arguments as to why you should or shouldn’t ‘niche.’ The practical argument is that by working with a specific type of client or on a specific kind of job, you hone your skills in that area and become known as an expert. This leads to more clients and more financial return. But wouldn’t you like to spend all of your time working in your Zone of Genius, with clients and projects that truly light you up?
I LOVE podcasts.I'm pretty sure I would go crazy working at home by myself all the time if I didn't have them. The conversational nature of most podcasts makes me feel like I'm hanging out with friends, which is perfect if you're feeling a little isolated working alone. I love hearing other people's stories, getting inspired, and expanding my idea of what's possible.
What a ride 2015 has been! In the first half of the year, I travelled through twelve countries. Somewhere around Berlin, I got my creative mojo back, and decided to start planting the seeds for my own business. I thought I had an idea of how hard it would be to do my own thing…I didn’t. In the last seven months there have been multiple breakdowns, fist pumps, financial near-misses, and moments of heart-bursting gratitude.
Resistance is a topic that has been coming up a LOT for me lately, as I navigate the journey of running my own business. It's been popping up in books I read, courses I'm taking, and it's a common thread in my journal. Here's what I've learned...
A big part of what I get paid to do is illuminate the magic that these women already hold. The best part of my job is empowering my clients to realise how amazing they are, and creating design that shows the rest of the world their brilliance. I love seeing my clients step into their potential, and shine the light that was there all along.
I know how hard it can be to see your own brilliance, especially when you're constantly being overwhelmed by the achievements of others.