The Conscious Creations Co.
BRANDING + PACKAGING + WEB DESIGN (SHOPIFY)
Shannon and Matt came to me with the vision of transitioning their existing protein ball company into a new business - The Conscious Creations Co. It would be home to a range of heartfelt products created for families to enjoy in the spirit of wellness, mindfulness and stupendous joy. Their first range is the Creative Kitchen Collection, and consists of three healthy baking mixes that can each be made into two different treats.
We started with branding. The visual branding needed to be simple and modern, allowing space for each product range to have it's own look and colour palette, while staying consistent with the overarching brand. We decided on a simple text only logo, and a sub-mark inspired by the sun - the source of all life, growth, and light.
Next up was the Creative Kitchen Collection packaging. Watercolour illustrations of the ingredients reflect the handmade nature of the products, while the rest of the design is clean and simple. Each product has it's own unique colour to compliment the main palette.
The Conscious Creations Co. website is a customised Shopify template, including a fully responsive e-commerce store and recipe blog.
"We're all about going with our intuition both personally and professionally, and we both had a big YES (from our gut feelings) to go with Alisha. Firstly, she was super professional, attentive, and returned our enquiry with open arms, ideas and high vibes. It was the most rewarding experience working with her. She brought our brand to life with authenticity, clarity and most definitely with ease. She absolutely nailed it and was so accommodating with our requests, and crazy ideas. We are so appreciative to have worked with such a talented, raw, generous, professional and trustworthy woman who every day amazed us when she touched base with the progress of the projects. We worked with Alisha day in day out for around six months, and we were over the moon to successfully launch our pride and joy, The Conscious Creations Co.!"
- Shannon and Matt Acton
Product photography: The Luminous Kitchen