BRANDING + WEB DESIGN (SQUARESPACE)
Kylie is an Auckland based yoga teacher. She's well known for her classes focussed on anatomy and alignment, along with her amazing handstand and inversion workshops. When Kylie came to me to create a visual brand, I knew it would have to be something bold and colourful to match her personal style!
The geometric style of the logo represents Kylie's precise, alignment focussed teaching style. The concept was centred around 'nexus' - a relationship or connection between people or things. The meaning of this is twofold... Firstly, it represents our connection to ourselves, our body and our community. Second, our chakras are the nexus points of the various energy lines (meridians) within our bodies.
Next up was the website, created using Squarespace. We kept the design minimalistic with pops of bold colour, letting the brand photography take centre stage.
" Alisha's designs immediately resonated with me, so the whole process felt easy and stress free. I absolutely LOVE the final product. It looks amazing! I loved that Alisha understood me and understood yoga - she was great at taking my nonsense and making it sound awesome. I have been recommending her to anyone looking for design work!"